Omar Yunes is a business man and franchise holder of Sushi Itto. Born in Mexico, Omar developed a keen interest in the food business. At the age of 21, Omar started the Sushi Itto restaurant business in Mexico. He currently runs more than 13 franchises located in Mexico City, Veracruz, and Puebla. He has been able to conduct aggressive marketing campaigns on his products to a point of now been able to have significant control over the food industry in Mexico. Through his brand, he has been able to create more than 400 jobs all spread out in his branches. By remunerating his employees well, Omar has been able to realize his company’s goal. Through his outstanding leadership skills, Omar has been managed to create a strong business network with a concrete working strategy and organizational structure and learn more about Omar Yunes.
In December 2015, Omar Yunes through his franchise Sushi Itto won the prestigious Best Franchisee of the World award. The event took place in Florence, Italy and was attended by various franchisee individuals from 34 different countries. The criteria used to evaluate them was based on evaluating the business network performance, employee engagement techniques, and improvements on the business models. The brand strength was not featured anywhere. Omar’s efforts have managed to realize a 10% share of the entire Japanese food chain internationally. The Best Franchisee of the World award is an international event that recognizes the growth strides and efforts put in by franchisees of different brands.
The CEO of Sushi Itto himself, Benjamin Cancelmo, congratulated Omar for a job well done. He based the success achieved on the efforts conducted to the exemplary customer experience that they offer and read full article.
The award was also viewed as an international win for Mexico. This is because the Mexican franchises have booked a place for themselves in the international scene as Mexican franchises are no longer a regional affair. Omar Yunes now represented Mexico in the international scene with his business case that was about professionalizing the franchisee role. The Mexican chapter jury that came up with this decision comprised of Universidad Anáhuac representatives, various entrepreneurs, and the Mexican Association of Franchises and Omar’s lacrosse camp.