Fabletics is a booming business thanks to movie star Kate Hudson. The well known actress has helped the one time start up develop into a $250 million dollar enterprise. This mean Hudson and Fabletics are well poised to face fashion e-commerce giant Amazon. Amazon controls roughly 20% of the current fashion e-commerce market. Hudson has allowed the athleisure model to thrive in a crowded market.
Fabletics originated in 2013. The brand was initiated by Don Ressler and Adam Goldenberg. Their goal was the create an athleisure brand with affordable yet stylish designs. Goldenberg and Ressler brought in the once “Almost Famous” movie star to their brand. Hudson, who has since starred in many Hollywood films, was a natural fit. She speaks volumes about health and fitness. Hudson has always been trim and looks fit. She is also extremely stylish.
Kate Hudson also has star power. She also brings her knowledge about style to the brand.
She didn’t have a business background being a celebrity. That didn’t stop Hudson from helping Fabletics put their brand into another gear. Her voice has helped catapult Fabletics to the next level.
The company grew an astounding 43% from 2015 to 2016 with Hudson aboard. In 2016, Fabletics boasted a retail growth of 644%. The numbers are staggering but it seems the future may even be brighter.
Fabletics uses a reverse-showroom feature. They bring customers in to browse online. The company fosters that by allowing consumers to become members upon browsing. Many customers may buy elsewhere after browsing. Fabletics has found their customers are still purchasing their brand online and in house at retail locations because of this unique approach. Many consumers who walk in a retail location are already members of Fabletics.
Fabletics enjoys the tutelage of their parent company TechStyle Fashion Group. They utilize this to their advantage for online services and more. A dozen new Fabletics retail stores are expected to open in 2017. Hawaii, Illinois, Florida and California currently all have retail stores.
Rapid growth is expected across the board for Fabletics. The brand is also partnering with other celebrities like singer Demi Lovato.
Consumers are encouraged to take the Lifestyle Quiz to find out which Fabletics gear is best for you. The company wants each new customer to find their unique style in athleisure wear. That’s why Fabletics is starting to excel in a crowded market of sports and activity wear.