Lori Senecal, advertising and marketing specialist, loves a challenge, and is known for innovative solutions when businesses face technology issues. Lori graduated from McGill University with a Marketing and Finance Degree. She was president of McCann Erickson in New York, and worked on successful advertising campaigns for Coca-Cola and Xbox. She went on to become Executive Chairman and Global CEO of Kirshenbaum Bond Senecal, which experienced tremendous growth under her leadership.
Senecal was named the global CEO of CP+B in 2015. When she began in 2015, co-founder and chairman, Chuck Porter, praised Lori Senecal as the “perfect person” to help the agency get a fresh start. Soon after becoming CEO, Senecal landed the American Airlines account in 2015. American Airlines had been with their previous agency, TM Advertising, for twenty-five years. Gaining this account was truly a highlight for Senecal and CP+B. She recently spoke at 3% conference.
When talking about her competitive career, Lori Senecal pointed out that she was the youngest of four sisters, and therefore learned from an early age to fight for what she wanted in the world. She credited gymnastics for her initial interest in the business world. Her experience as a gymnastics coach taught her leadership skills and a strive for excellence, yet she never forgot to combine that with compassion. Senecal identifies these qualities as essential to the success of any ad campaign. Lori has always realized that she would make money when her advertised brands were making money, and therefore made it a priority to know every detail about the businesses she worked with. Senecal expressed excitement about the future of advertising as advancements in technology change the business. You can visit interview.net to know more.
At the end of 2017, CP+B, began to prepare for the retirement of their CEO , Lori Senecal. In order to ensure a smooth exit, Porter and Lori Senecal were working to put together a replacement leadership team. Porter continued his praise of Senecal, saying her leadership had resulted in a smarter, more effective agency. The new leader is faced with the challenge of having to follow the combination of enormous creative talent, unique style, and focused energy that Senecal brought to the company.