Steve Lesnard Gives Hints on How to Market a Product Successfully

Steve Lesnard is well known to be a Global Brand Consultant. He earned his MBA and Masters in Business and Entrepreneurship from the Babson College. He is also known to have spearheaded some very prominent world brand campaigns. He is a hardworking man and an innovator who has worked for various high- end organizations, serving at different positions. Steve Lesnard goes ahead and gives some insight about The Art of Product Marketing in a Digital World.

It is said the upcoming and dynamic digital and also social platforms are slowly altering the normal way of marketing for new products. When a new product is successfully introduced into the market, it comes with several benefits to the users. It also improves the lives of the users. Steve Lesnard clearly states that an entrepreneur can follow two major principles if at all they want their product introduction to turn out successful. The very first principle is to keep it simple so as to make it memorable. A good introduction for a new product will give a clear outline of the various benefits that come with the use of the product. It also gives an overview of the new features and also the improvements on the product. Simplicity comes with giving special attention to only the important and also innovative features of the product. One also needs to come up with an appropriate communication strategy.

The second major principle for successful product introduction is to “Bring it to life to make it real”. This mainly involves the customer experience that the entrepreneur is looking forward to bring to life after citing the various customer benefits and improvements. Some questions that need to be answered in this context include, how the product is portrayed on the customer’s body, what the product does and finally how the customer can utilize the product. Videos can also be deployed since they position the product at the right arena. The capability to push for a customer’s testimony down into the product’s story line and the chance to state the most outstanding features that you desire to be recalled.

Mathew Fleeger’s Company Gulf Coast Western Expands Operations

Gulf Coast Western LLC is one of the leading entities in the oil and gas industries. The company operates as an entity which combines both resources and talent in order to fulfill a number of its business objectives. It has been able to use lots of resources to explore and obtain oil and gas reserves in the southeastern United States. Today, the entity focuses its operations in the Gulf Coast region which has a vast amount of oil reserves. In order to reach its objectives of obtaining oil reserves, Gulf Coast Western looks to operate on properties that have both geophysical and geological advantages. Mathew Fleeger is the president and chief executive officer of the company who has provided expertise and leadership for Gulf Coast Western.

Recently, Gulf Coast Western has expanded its operations to Louisiana. Today, it has operations in many parishes in the state and looks to drill for more oil on a regular basis. This expansion has helped Gulf Coast Western become more profitable as well as meet the needs of its many customers. With expanded operations in Louisiana, Gulf Coast Western is likely to remain as one of the most prosperous enterprises in the oil and gas industry.

Mathew Fleeger currently serves as the top executive of Gulf Coast Western LLC. As the president and chief executive officer of the company, Fleeger has been able to provide solid direction for the company in terms of maintaining its status as a leading enterprise in the oil industry. Over the years, Mathew Fleeger has proven to be an expert at contract negotiations, management, strategic planning and entrepreneurship. With these abilities, Fleeger has been able to improve the operations of Gulf Coast Western and make it more competitive in its respective industry. Before becoming the top executive of Gulf Coast Western, Mathew Fleeger founded another company called MedSolutions Inc. This company specialized in acquiring and disposing medical waste for companies in the healthcare industry.


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Academy of Art University and A Culture of Drawing Excellence

Drawaholics Anonymous: Creating a Culture of Excellence

Students that have always been drawn to art are naturally drawn to Academy of Art University and the fine art experience that the school has to offer. The traditional method of drawing by hand with pens, pencils, markers, and paper is still alive and kicking in the art industry. This is a reality also for instructors at the school, like Michael Buffington, the concept art lead in the school of game development. Drawing and art have always been something that came naturally to Michael and instructors like him.

Spending his time in the art room has always given Michael Buffington pleasure. Being creative in-general is something that the instructor at the academy has always had the greatest sense of fulfillment with. Buffington started Drawaholics Anonymous due to immense demand from the students. He felt that there was an attitude among a lot of the students at AAU that, due to all of the technological advances we have made in industries like game design, traditional drawing would no longer be necessary. In order to help garner more attention and cultivate passion for the traditional method of drawing by hand, Buffington felt it was best to start a club like Drawaholics Anonymous for any AAU students to attend. By creating a support group of sorts for drawing, Buffington has effectively made a step in the right direction for preserving the love of traditional art for the future.

Designers and artists alike have attended Academy of Art University (also known as AAU) for nearly 90 years. Students from all over the world attend the university, both in person at their San Francisco, California, location and online. The school specializes in numerous fields of study in the arts and it is their goal to help the growth of artists and designers for the future of the art industry as a whole.

The Aspire, CityPlex12 And More Among Boraie Development’s Effort To Boost New Jersey Infrastructure

When it comes to infrastructure projects, one of the most famous names in New Jersey is Boraie Development. One of its most famous projects in the state is The Aspire Luxury Apartments. In addition to this building, the firm is also known for its renovation works and its goal to boost New Jersey using its world-class infrastructures.

The Aspire Luxury Apartments is a 238-residential unit building located at New Brunswick and is surrounded by a lot of landmarks. By walking, you can reach the New Brunswick Train Station in minutes. It is also near the Robert Wood Johnson Hospital System, which will be useful for residents who need medical attention. Children’s Cancer Institute is also a walk away from the building.

But what makes the building a lively place to live is its indoor and outdoor residents club space where everyone can meet each other, work, rest, an play. The building also features a fitness center which can be used for working out and yoga sessions. The rooftop sundeck contains a garden and an outdoor BBQ space for casual festivities among residents. It also features neighborhood dining, shopping, and nightlife. A 24.7 doorman lobby and attached parking facility are also available to its tenants. Even small details such as individual storage and indoor bike storage facility were well thought and add to the Aspire experience.

Boraie Development is also known for its renovation works. In 2012, the company renovated an old theater that is now known as CitePlex12 with an estimated renovation cost of $7 million. This building was a part of former basketball player Shaquille O’Neal’s childhood memories. O’Neal spent his childhood in the 1970s in Newark, and the theater is one of the places where he used to spend his time with his parents.

The Boraie Development and Shaquille O’Neal partnership are what made the renovation possible. However, this is not the last time that the two will be partnering up to make improvements in Newark and in the whole New Jersey. Boraie and O’Neal are plans to make more infrastructure projects in the area to boost the overall economy by providing infrastructures that will make the improvement happen. The two is expected to focus on more financially distressed areas.

Boraie Development is a known real estate developer, marketer, and property manager. The firm believes that by working with only the best, they will be able to pile up successful projects in a timely manner.

Gino Pozzo Takes Pride in Football Ownership

Gino Pozzo was born in Italy to parents who were passionate about football. When he was eighteen he moved to the United States where he earned a masters degree from Harvard University. He later married a Catalan and moved to Spain where they lived for twenty years. He later moved to London with his wife and three children to become more involved with his newly-acquired football club.

The Pozzo family used money they made from small family businesses to buy the Udinese sports club in Italy back in 1986. In 2009 the family bought the Granada Football Club in Spain. In 2012 the Pozzo family purchased the Watford Football Club. At the time the Watford Football Club was in deep financial debt and haven’t been at the top of their game since the 1980’s. Gino began to immerse himself in the operation of the team and by 2015 all three clubs were competing at top levels. He owned clubs in Spain, England, and Italy.

In 2015 Gino Pozzo sold his shares of the Granada club to focus on the Watford club. The club has had over eight managers and coaches since Gino began actively running the club. He has a strong focus on recruiting players, trading players, and providing financial backing for the team.

Gino Pozzo takes a hand-on approach by managing out of his office on Vicarage Road and attending the training ground almost every day. He likes to stay current on the teams development. Gino was considered by some people to be one of the best owners in the world when he took the Watford Football Club to Premiere League heights in only three seasons. Gino Pozzo has an undeniably strong reputation for taking under-performing football teams and turning them into top division clubs in their respective countries.

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The Contribution of Rick Cofer in Austin’s LGBTQ Community

Rick Cofer is a litigation executive serving a criminal defense attorney in Austin. Rick Cofer supplements his profession by working as a philanthropist helping numerous communities, particularly vulnerable individuals like LGBTQ groups and the homeless. Rick Cofer directs his activities towards charity through the Texas Health Action and Kind Clinic participating as an active board member. As a member, Mr. Cofer believes in the incorporation of unique strategies to attend to the needs of people residing in the greater Austin area. He thus facilitates change through the providence of customized services which are evident in the website of his law firm where he states that each cases individuals face are unique. As such, people require customized defense in the law courts. Besides, Rick Cofer views each member of the community as an individual, thus motivating his interests directed towards enhancing the living conditions of the Austin LGBTQ society.

Given his intentions to boost the life of the needy, Rick Cofer through his law office sponsored the Kind Clinic in the organization of a Halloween ball on October 27, 2018. The event was necessary for benefiting Austin’s community and attending to the individuals’ healthcare requirements. LGBTQ is an important state’s movement consisting of Austin’s vulnerable populations. Through the contribution of Rick Cofer and the Kind Clinic, the residents of these niches receive affordable and comprehensive life care within the limits of the city. Austin is a famous city, which prides in hosting numerous events, possessing multiple clubs and is generally lively. However, wellness security is a crucial element that misses in Texas. Recent studies indicated that the residents of Austin needed help because of their insecurity ranging from food insecurity, homelessness, and safety needs. As such, Rick Cofer Law along the Kind Clinics saw the need to engage actively in helping the members of its society.

Since May 2018, Texas Health Action in association with the Kind Clinic has been offering health care services, particularly sexual health. Christopher Hamilton, Texas Health Action CEO, introduced the sexual PrEP to help the gay and straight Texas members. PrEP access eliminates the possibilities of contracting HIV. The launching of the PrEP element was necessary for the medical community to facilitate the spread of awareness regarding sexual health to minimize sexual and HIV prevention mythical components. Through the Kind Clinic, which Rick Cofer supports financially, community members receive treatment thus solving the medical issues affecting them individually.

Rick Cofer believes in the operations of the Kind Clinic in helping the LGBTQ community. The groups function under set principles consisting of knowledge, dedication, inclusion and nurturing. Given its mission, the clinic attends to everyone regardless of age, gender, and sexual orientation. Through the Kind Clinic, members of the Austin community will boost their health, courtesy of the significant contribution of Rick Cofer.

Article Title: Vijay Eswaran Continue To Lead The Qi Group Of Companies To Greater Heights

Article Text:

Vijay Eswaran is widely known for he is the founder of QI Group of Companies and he is also the chief executive officer of the company. He is also an author who has books read all over the world, he is a speaker representing the business sector internationally, and he is a disruptive entrepreneur among some major achievements. Vijay Eswaran is serving as a chairman of the QIUP. He has won several awards for his continued services and excellence as an entrepreneur. This includes being awarded as an international leader leading in global music, he was also awarded an award which is special in that he is an international educational entrepreneur among other outstanding awards.

He was recently featured in an interview concerning his continued excelling in business. When he was asked about his ideas for QI, Vijay Eswaran said that the idea of network marketing developed when he was almost finishing university. He started at the network working as a skeptic. A year of numerous presentations and sessions of network marketing was all Vijay Eswaran needed to love the idea wholly. After noticing that the idea would work, he devoted efforts and all resources he had to bring the idea into existence. He believes that employment opportunities are becoming rare since employment is being automated, processes are being automated and the number of industries is decreasing greatly.

Vijay Eswaran believes that talking to people is the best way to bring his ideas into existence. He trusts in the slow process of no process takes place wholly all at once. Vijay Eswaran has enough resources to bring all his ideas into shape but a certain percentage is dependent on information possessed by other people. Everyone has a different idea of everything and a totally different view of everything which when combined or shared can result in an idea which has a greater impact.

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Live Nations Heather Parry Is Changing The Way You Look At Documentaries

A Star is Born, the remake of the 1937 romantic musical film starring Lady Gaga and Bradley Cooper has been receiving various accolades from different award-giving bodies. The latest recognition is an Academy Award for Best Original Song. One of the people behind the success of this movie is Live Nation Productions headed by its president Heather Parry. Unknown to many, Parry went the extra mile to co-produce the film after hearing that it will be directed by Bradley Cooper.

Heather Parry

The movie A Star Is Born is just one of the many beautiful films and documentaries produced by Live Nation Productions under the leadership of Heather Parry. She took the helm as the president on December 1, 2015, and was able to produce high-quality documentaries that people started to pay attention to. Just a few months after being the president of the giant concert promoter, Parry worked with Colin Hanks and produced the Eagles of Death Metal.

The documentary is about Eagles of Death Metal’s return to Paris after the fateful incident that happened during their concert in 2015. There was a terrorist attack at the band’s concert in Bataclan. After 18 months of production, Live Nation Productions released it during the Sundance Film Festival. It received two nominations from the Critic’s Choice Awards.

Live Nation Productions also released the documentary titled Believer. It features the struggle of two Mormon artists and the hardships they have to face to put together a concert that would bring the Mormon religion and LGBTQ youth together. It stars Imagine Dragons’ frontman Dan Reynolds and Neon Trees’ lead singer Tyler Glenn.

Live Nation Productions under the leadership of Heather Parry is going to make more documentaries of this caliber to the public. In one way or another, Parry’s effort of producing quality documentaries have affected the way people perceive documentaries.

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Dr. Sameer Jejurikar: A Notable Figure In The Field Of Plastic Surgery

Dr. Sameer Jejurikar is someone who is incredibly well versed with the field of plastic surgery, particularly because of the work that he has done for patients through the course of his career. He currently practices in the state of Texas and offers his services in the field of cosmetic surgery, particular to those who are looking to have procedures done with the eyes, nose body and breast. Dr. Jejurikar has received an incredible amount of training in the past from well-known professionals and doctors which is something that has helped him in his own career.

Being up to date with the latest innovations in the industry is something that Dr. Jejurikar has always tried to do. He believes in offering his patients with the very best options for their particular needs and consistantly tries to give them the very best. Understanding the concerns and needs of patients is always important, and is something that Dr. Jejurikar has tried to achieve through the course of his career.

Dr. Jejurikar is a graduate of the University of Michigan and completed his residency at the Manhattan Eye, Ear and Throat Hospital. He also holds numerous certifications from notable institutions and associations. He is a member of the American Society of Plastic Surgeons and a member of the Dallas Society of Plastic Surgeons.

In addition to leading his own practice, Dr. Jejurikar is also known for publishing his own research and writings. He has been featured numerous times in notable medical journals and press issues and has touched on different subjects regarding plastic surgery and its intricacies.

There is no doubt that Dr. Jejurikar is someone who is dedicated to the field of plastic surgery and is someone who works hard to achieve his goals. Currently, Dr. Jejurikar operates out of his clinic in Dallas where he offers his services to patients.

Assistant Basketball Coach Yanni Hufnagel Gives Some Insight into His Coaching World

Yanni Hufnagel is a tenacious basketball recruiter and scout. His fame in the sport is owed to his years of service as a college basketball assistant coach. Hufnagel is best known for helping the men’s basketball team of the prestigious Harvard University to attain its maiden victory, specifically during March Madness. On May 27, 2013, he was featured in Molly Parr’s Four Questions column.



In one of his responses, Hufnagel revealed that he was shifting from Harvard University to Vanderbilt University to serve as an assistant coach. He could not turn down the opportunity since Vanderbilt boasts all that Harvard has as far as having a stunning campus and being an elite academic institution are concerned. Aside from that, Hufnagel pointed out other contributing factors like the school’s academic support, its success in sending basketball players to the NBA, the area’s weather, and its SEC scholarships among others.





As a top college basketball recruiter, Yanni Hufnagel has worked with several college students who have gone ahead to become NBA stars including Blake Griffin and Jeremy Lin. In the course of recruiting promising basketball talent, he asks prospects three questions including: Are you a person he would like to be around? Are you coachable? Are you a winner?



According to Hufnagel, quantitative analysis is another recruiting trick that is increasingly gaining traction in the basketball world. Even though NBA has benefited considerably from the method, he does not see basketball transforming into anything like baseball, as the sport is more fluid.



Even though Yanni Hufnagel cannot dunk, he can shoot the ball with his feet set. What ’s more, he has coached excellent shooters whom he would entrust to take his team’s last shot.



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Well-known former American college basketball coach, Yanni Hufnagel is a force to reckon with in the basketball recruiting scene. As an assistant coach, he has worked for several teams such as the Harvard Crimson, Vanderbilt Commodores, and California Golden Bears. Aside from Basketball, Yanni Hufnagel holds a B.S degree in Industrial and Labor Relations and M.Ed. degree in Adult and Higher Education from Cornell University and the University of Oklahoma respectively.