Purple hair, sometimes pink, is some of the common trademarks of Doe Deere. It is hard to keep up with her trends as she wows the makeup industry. Doe Deere, regarded as the queen of unicorns, with her huge and successful cosmetic brand, Lime Crime, shares her enthusiasm and love for all things rainbow. After hearing her very interesting story of success, we decided we had to hear it from the horse’s mouth. Doe was able to confidently convince us that all peoples’ dreams are valid, regardless of where they come from.
Doe was born in Russia and raised in New York City. Behind the pretty face is an entrepreneur as she is the founder and CEO of lime crime cosmetics. From Doe’s favorite color and her dream to have her own brand of eyeshadows, lipsticks, and nail polishes, Lime Crime cosmetics founded. According to her, makeup should be revolutionized from just the way a person shops to the way it makes a person feel. This serves as Lime crime’s main mission.
Since the establishment of her own brand, Doe has been recognized by the Self-made magazine as one of the top inspiring female entrepreneurs. On social media, Doe is very popular with her hardcore love for color and makeup very evident. She is a known trendsetter changing the face of beauty with creating products that other brands cannot help but imitate.
Doe’s support for women-owned businesses and entrepreneurship is clear as she talks about the subject frequently. She also gives other aspiring female entrepreneurs advice and mentorship in her Expos and tours. She explains that her inspiration comes from everyone that has a fearless sense of art. As she puts it, she is inspired by everyone, from the more-well-known figures such as Dita von Teese to girls on Instagram.
For a new idea to come to life, Doe raises it, being assisted by a team which pushes things forward. To show dedication and trust to her customers, before a product is sold, the whole team-her included-has to wear the product to test it first. Doe believes that her business’ success is attributed to trusting her own intuition (https://californiablog.org/content/doe-deere-releases-lime-crime-kitty-bundles-lip-color-duos-benefit-feral-cat-rescue). According to her, sometimes she had to make decisions while short of information and had to follow her instincts. In spite of her success, Doe faces challenges in social media and other business platforms. Social media hate is common to all popular figures. Doe deals with this by ignoring all the negative stuff on social media.