Steve Lesnard is well known to be a Global Brand Consultant. He earned his MBA and Masters in Business and Entrepreneurship from the Babson College. He is also known to have spearheaded some very prominent world brand campaigns. He is a hardworking man and an innovator who has worked for various high- end organizations, serving at different positions. Steve Lesnard goes ahead and gives some insight about The Art of Product Marketing in a Digital World.
It is said the upcoming and dynamic digital and also social platforms are slowly altering the normal way of marketing for new products. When a new product is successfully introduced into the market, it comes with several benefits to the users. It also improves the lives of the users. Steve Lesnard clearly states that an entrepreneur can follow two major principles if at all they want their product introduction to turn out successful. The very first principle is to keep it simple so as to make it memorable. A good introduction for a new product will give a clear outline of the various benefits that come with the use of the product. It also gives an overview of the new features and also the improvements on the product. Simplicity comes with giving special attention to only the important and also innovative features of the product. One also needs to come up with an appropriate communication strategy.
The second major principle for successful product introduction is to “Bring it to life to make it real”. This mainly involves the customer experience that the entrepreneur is looking forward to bring to life after citing the various customer benefits and improvements. Some questions that need to be answered in this context include, how the product is portrayed on the customer’s body, what the product does and finally how the customer can utilize the product. Videos can also be deployed since they position the product at the right arena. The capability to push for a customer’s testimony down into the product’s story line and the chance to state the most outstanding features that you desire to be recalled.
Malcolm Caselle’s popularity comes from him being the chief information officer and the president at OPSkins and Worldwide Asset exchange (WAX) respectively. OPSkins is a player- based area where they trade their skins. WAX, on the other hand, is a well-designed website where any person can start and operate a business with no any legal formalities, it accommodates more than 400 million people. WAX enables people to buy goods from online video games. Before joining WAX, Malcolm CasSelle held top positions in various businesses including CTO at Tronc Company which deals with new ventures.
WAX operates with tokens hence creating a platform for many people who wish to join the growing ecosystem. This platform is the easiest method to start and market your business with instant payment. Malcolm CasSelle introduced WAX to aid blockchain mechanism.
The South Koreans have dedicated themselves to venture into the cryptocurrency exchange. This step of investment has made South Korea be the third largest country in the cryptocurrency exchange market with the United States as the first and Japan the second. After the ruling in South Korea to make Bitcoin legal has paved the way for the Cryptocurrency which monitors various global blockchains. The gaming industry is passionate to adopt the cryptocurrencies hence Malcolm CasSelle has decided to offer blockchain mechanism.
Malcolm CasSelle aims at using the previously existing digital currencies as well as the Cryptocurrency to bring the vision of the gaming online industry to reality. Malcolm CasSelle associating with the Gamers blockchain market will boost hi platform as well as increase the number of WAX users. Blockchain mechanism helps various companies in South Korea to carry out graphical tasks ensuring that companies have steady growth.
Malcolm CasSelle has ensured that many people can venture into small businesses hence raising their living standards and creating income generating opportunities. Blockchain forms room for delivery and difficult computations are made easier hence the need to be adopted by many organizations. Malcolm CasSelle hopes that with Chaebol business embracing blockchain mechanism even the other Global institutions will be inspired to become part of the digital exchange market.