As the famous tennis player Andre Agassi once said, “image is everything.” This statement is absolutely true whether you’re male or female. The beauty business seems to be bigger than ever thanks to the huge selection of products. On the other hand, this industry has a plethora of high-quality brands to choose from. I’m sure you’ve heard of Lime Crime? Did you know that founder Doe Deere is a woman of numerous acts? Lime Crime and Doe Deere are one-in-the-same to a degree. Yes, Deere is the CEO and founder of Lime Crime cosmetics, and this brand provides some of the most electrifying colors.
Lime Crime is one of the leading beauty brands in the world thanks to its exceptional sense of style. The brand offers nail polish, foundation, eyeshadow, hair dye, lipstick, lip gloss and lip topper. This brand is an actual reflection of Doe Deere herself. She is also the perfect example of female empowerment. Being such an avid animal-lover, none of Lime Crime’s products have been tested on animals. The brand has also been recognized by People for the Ethical Treatment of Animals (PETA). In addition to that, these top-of-the-line products are 100 percent vegan. The benefits of Lime Crime definitely outweigh the negatives, but there aren’t any negatives to begin with.
Bright and unusual colors comes from Deere and this eclectic brand definitely knows how to bring the funk. Lime Crimes offers the brightest of the bright as well as the deepest of hues. There are also unique blended colors to choose from. The options here are nearly endless, which allows the user to be unapologetic of his or her intentions. Making a statement is what Doe Deere is all about. This fantastic cosmetic line was suppose to compliment her fashion line. Both of the lines mirrored each other, but Deere decided to put all of her efforts into the cosmetics side of things. There has also been hours of brainstorming that goes into each and every item.
A typical day for this woman can range from working on new products to focusing on the marketing side of things. Before any of the products ever hit the market, Deere will absolutely wear the products to make sure they’re on-point. Doe Deere has taken Lime Crime straight to the top of the ranks, but who knows what she has in store for the years to come.
Connect with Doe Deere on LinkedIn.